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Kinvey (pronounced Kin-vey, like convey) makes it ridiculously easy for developers to setup, use and operate a cloud backend for their mobile apps. They don't have to worry about connecting to various cloud services, setting up servers for their backend, or maintaining and scaling them.
With Kinvey, developers simply code their app using any SDK of their choice. They then connect the app to Kinvey's backend features using auto-generated APIs and libraries, and - just like that - the app is ready to launch. We'll worry about auto-scaling and maintaining your backend. You focus solely on your app.